Olympic Success by the Numbers

M2 PressWIRE – Tuesday March 2nd, 2010 – VANCOUVER —

ECONOMY:

$770 million: added boost to B.C.s economy as a result of the Games, in 2010 alone.

$2 billion: added spending by delegations of sponsors, suppliers, networking businesses and athletic teams.

200 per cent: increase in business reported by Granville merchants during the Games.

Three million: Olympic red mittens sold by The Bay.

US$5.2 million: amount spent on Visa cards on the opening day of the Games (an increase of 46 per cent over the same day last year).

TV VIEWERSHIP:

3.5 billion: viewers who will watch at least some coverage of the Games, according to the IOC. Thats half the worlds population; making these the most-watched Winter Games in history.

99 per cent: Canadian population who watched, read or listened to coverage of the Olympics on CTV television and website.

183 million: Americans who watched the Vancouver Olympics on the networks of NBC Universal through 15 days of the Games; four million more than watched the first 15 days of the 2006 Winter Games.

20 per cent: increase in NBC viewership through 13 nights of the Vancouver Games over the 2006 Winter Games.

110.6 million views to CTVs Olympic website.

26 hours: average Olympic viewing of CTVs 32 million viewers (as of Feb. 23).

The Games will receive about 24,000 hours of coverage around the world, representing a 47 per cent increase over the 2006 Winter Games.

ONLINE PRESENCE:

250 million: impressions from B.C.s online ads on CTV, NBC, VANOC, MSN, travel and other web sites.

1,162,079: fans following the Olympic Games on Facebook and 14,106 followers on Twitter. (0500 Feb 27).

27 million: views of the You Gotta Be Here ads at Times Square, New York City; running twice every half hour on the Superscreen at 42nd St.

1.8 million: visits to HelloBC.com in February alone (average per year is 7 million).

480,000: views of the 102 videos on the You Gotta Be Here YouTube channel.

14,145: views of the free attractions Google Map (You Gotta Be Here page).

318 per cent: increase in site visits to HelloBC.com (Feb 2010 versus Feb 2009).

5,000: fans on the You Gotta Be Here Facebook page.

One million viewers of Tom Brokaws explaining Canada online video.

B.C.s ROBSON SQUARE SHOWCASE

1.5 million: visitors to Robson Square since opening day.

80,000: visitors to the BC Canada Pavilion (Feb. 12-28).

Over 9,000: participants at the 100-plus events, presentations, conferences, held as part of the Provincial Hosting Program.

12,000: thrill seekers who have ridden the Robson Square zip line (700 per day).

17,000: people who have skated on the ice at GE Plaza since opening day (1,000 per day). About 75,000 have skated since the rink opened in November 2009.

Nine: couples who have become engaged at or around the rink (to Feb 25).

MEDALS:

14 Gold, breaking a Winter Olympic record for most gold medals won by a host country or any country at a single Olympic Winter Games. Total medals: 26

PAVILIONS:

42: National, regional and corporate pavilions and attractions in Greater Vancouver.

13: International pavilions and hospitality houses in Greater Vancouver.

11: International pavilions and hospitality houses in Whistler.

VISITORS:

1.5 million: spectators who flocked to free events during the Cultural Olympiad.

100,000: visitors to the permanent and mobile Visitor Information Centres on the lower mainland and Whistler (to Feb 19).

140,000: spectators recorded by VANOC for day six of the Games (Feb 17).

39,000: travellers (estimated; plus their 77,000 pieces of baggage) departing the Vancouver International Airport on March 1.

TRANSPORTATION:

290,000: Canada Line passengers on Feb. 19. Ridership was up over 100 per cent to average over 207,000 per day during the Games.

975,000: bus riders, an increase of 34 per cent.

48,000: SeaBus riders, an increase of 200 per cent.

488,000: SkyTrain passengers on B.C. Day, Feb. 14. The ridership on Expo/Millennium Lines was up 54 per cent during the Games.