Biathlon Canada Announces Partnership for Merchandise Sales with Nordic Marksman Inc.

November 13, 2012 (Ottawa) – Biathlon Canada is thrilled to announce a new partnership with Nordic Marksman Inc. for promotion and online sales of its signature line of official Biathlon Canada merchandise and gear.  Nordic Marksman Inc.’s online retail store is now featuring Biathlon Canada hats, rifle cases, clothing and more as part of its regular product line that typically includes rifle stocks, eyewear, training gear and other biathlon and target shooting equipment from well-known Canadian and European manufacturers.

Joanne Thomson, Executive Director for Biathlon Canada says, “This partnership with Nordic Marksman Inc. allows Biathlon Canada to offer a seamless and easy online shopping experience for Biathlon Canada merchandise which will allow biathlon enthusiasts across Canada to access their favourite items with a click of the mouse!”

Brad Mills, President of Nordic Marksman Inc., agrees “We are very excited to have official merchandise from Biathlon Canada as part of our already strong product line.  Our customers hail from all parts of the world and we are confident that the addition of the Biathlon Canada product line will be popular with our regular customers, especially heading into the 2014 Winter Olympics in Sochi”.

All proceeds from sales of Biathlon Canada merchandise sold through Nordic Marksman Inc. will be directed towards National Team programs, Coaching and Officiating development programs and the Biathlon Canada Savings Fund.

About Nordic Marksman Inc.
Established in 2010, Nordic Marksman is an online retailer of supplies and equipment for the sports of Biathlon, Nordic Sports and Target Shooting.  Based in Truro, Nova Scotia, Canada, Nordic Marksman Inc brings high quality, cutting edge competition and training equipment to sports enthusiasts.  Its product line includes Canadian-made equipment and supplies as well as imported products from Europe.  NMI is constantly searching the world to find products and supplies that will help to advance the sports of Biathlon and target shooting.  Visit for details.

About Biathlon Canada
Biathlon Canada is the national governing body in Canada for the sport of Biathlon, an Olympic winter sport which combines competitive, free-technique cross-country skiing and small-bore rifle marksmanship.  Biathlon Canada oversees the Canadian Championships, Eastern and Western Canadian Championships, and North American Cups held in Canada. With the support of its valued corporate partners along with the Government of Canada, Canadian Olympic Committee and Own the Podium, Biathlon Canada’s mandate is to provide national level programs for the continuous development of biathlon athletes from the grassroots to the elite level. Visit for more information.

For more Information:


Joanne Thomson, Executive Director
Biathlon Canada
Tel: 613-748-5608


Brad Mills, President
Nordic Marksman Inc.
Tel: 902-843-6518